ROLE
Design Lead, Nanoleaf
YEAR
2026
DELIVERABLES
Key Product Visuals
Eblast Campaigns
Product Infographics for Retail Listing
A QUICK RUNDOWN
Nanoleaf has long been known for smart lighting, but its next chapter was all about creating a little more calm. The launch of Nanoleaf’s wellness line expanded the brand into a new product category, bringing a distinct look and feel to its wellness products while staying true to the Nanoleaf identity. My work spanned campaign and product imagery, retail listings, email marketing, and localized content across markets. I explored AI-assisted image generation and scaling to produce assets more efficiently while maintaining visual consistency across a growing library of products. I also developed and adapted email creative for 2–3 sends per week, localizing content for different markets and supporting the wellness line across digital campaigns and retail touchpoints.
