ROLE
Design Lead, Nanoleaf
YEAR
2021
DELIVERABLES
Key Product Visuals
Product Infographics for Retail Listing
A QUICK RUNDOWN
The Wood Look Hexagons marked a shift in how Nanoleaf could show up in the home. Designed to blend into more natural, lifestyle-driven spaces, the product called for a visual direction that felt warmer, softer, and more elevated than Nanoleaf’s typical tech-forward aesthetic. I developed imagery and creative that highlighted the product as part of the home rather than simply a piece of smart technology — leaning into natural materials, considered interiors, and everyday moments. The challenge was finding a distinct look and feel for the lifestyle category while still keeping the product recognizably Nanoleaf. The result was a more design-led visual language that positioned smart lighting as part of the broader home and interior experience.
