ROLE

Design Lead, Nanoleaf

YEAR

2022

DELIVERABLES

Campaign Key Visuals

Packaging Design & Localization

3D-Rendered Visuals (Video & Static Product Assets)

Social Content

A QUICK RUNDOWN

When 10 years called for a celebration, we chose to make something intentionally bold and limited—less about looking back, more about creating something worth remembering. To celebrate Nanoleaf’s 10th anniversary, we launched the Ultra Black Shapes, marking a sharp, deliberate departure from our signature white hardware. The customer response was so strong that we expanded the line beyond a limited release, rolling out the all-black finish across the full Shapes product lineup. We leaned into a fun, moody, all-black aesthetic across campaign touchpoints to complement the product’s sleek, modern look.