Design Lead, Nanoleaf

2020-2023

3D-Rendered Visuals (Video & Static Product Assets)

When product and brand imagery began to feel disconnected, we reimagined the visual system to bring them back together. With imagery at the core of the brand’s visual language, the goal was to create a more cohesive and flexible system that could evolve alongside rapid growth and frequent product launches. The refreshed approach focused on building an immersive visual system that reflects how the products are actually experienced, guided by three core principles: (1) visualizing product features in action, (2) creating more human and relatable experiences, and (3) showcasing how products work together as part of the connected Nanoleaf ecosystem.